Problem: Construction and logistics companies onboarding remote field staff have no practical way to get professional headshots. Tradespeople work on job sites, not near photo studios, and HR teams need consistent ID badges, LinkedIn profiles, safety credential photos, and internal directory images for a workforce that is scattered and rarely in one place. The result is inconsistent, low-quality photos taken on cracked phone cameras in poor lighting.
Named product: FieldFace. A mobile-first batch headshot generator built for distributed blue-collar teams.
Solution: A worker snaps a few selfies from their phone during onboarding. FieldFace uses AI to generate standardized professional headshots against a consistent background, cropped and formatted for badges, HR systems, and profile directories. Admins get a dashboard to trigger batch generation across a whole crew, approve outputs, and export to their systems.
MVP: A mobile upload flow plus an admin dashboard. Worker receives an SMS or app link, uploads 5 to 10 selfies, and the system returns 3 to 5 approved-style headshots. Admin sees the roster, approves or regenerates, and downloads a zip or pushes via API to an HR tool. Ship with one background style and one crop format.
Revenue: Per-seat or per-headshot pricing sold to the company, not the individual. For example a flat per-employee onboarding fee, or a monthly plan tied to headcount. B2B billing avoids the race-to-free that plagues consumer headshot tools.
GTM: Direct outreach to HR and operations leads at construction and logistics firms with high onboarding volume. Position around badge compliance and directory consistency, not vanity LinkedIn photos.
Growth loops: Every onboarded worker is a touchpoint; each new hire cohort re-triggers usage. Standardized outputs create internal expectation that new hires get the same, pulling adoption across sites and subsidiaries.