LinkedIn lead-gen agencies running HeyReach across a dozen or more client accounts face a hidden operational tax: every client campaign has multiple message variants, but nobody has time to properly analyze which sequence copy actually converts. Account managers eyeball reply rates in the HeyReach dashboard, make gut calls, and quietly reuse whatever worked last time. The winning copy insights that could lift results across the entire client book stay locked inside individual campaigns.
HeyReach Sequence Auditor is a SaaS layer that sits on top of HeyReach and automatically grades outreach sequence performance across all client campaigns an agency runs. It ingests campaign and message-step data, runs A/B comparisons across variants, and surfaces the winning copy with statistical context rather than eyeballed hunches. Instead of a manager exporting spreadsheets per client, the Auditor produces a ranked view of which openers, follow-ups, and CTAs are pulling replies and which are dead weight.
The MVP is narrow on purpose: connect to a HeyReach account, pull sequence and step-level reply data, and produce a per-client scorecard that flags the best and worst performing variants with a plain-language recommendation. The core loop is audit, recommend, apply, re-measure. No new outreach engine, no CRM ambitions. Just the analysis layer HeyReach itself does not prioritize.
Revenue is a straightforward per-seat or per-workspace subscription aimed at agencies, who already pay for tooling and bill clients for results. Comparable micro-SaaS in adjacent sales tooling show payment-verified MRR in the roughly 1,280 to 2,222 dollar per month range, which sets a realistic early-traction bar rather than a venture outcome.
Go-to-market starts inside the HeyReach agency ecosystem itself: the exact operators discussed in the LinkedIn automation communities and YouTube channels building outreach automations are the buyers. Land a handful of agencies, produce visible lift in their client reporting, and let the improved win rates become the case studies. Growth loops come from agencies wanting to include the auditor's scorecard as a value-add in their own client deliverables, which turns each agency into a distribution surface to its clients.