Independent B2B consultants live and die by their pipeline, but most run outbound out of a spreadsheet and their own memory. They open LinkedIn, send a connection request, forget to follow up, and lose a warm prospect because there was no next step scheduled. Tools built for this problem, like Heyreach, are designed for agencies and sales teams that run multiple seats, manage many client inboxes, and have someone who knows what a sales ops workflow even is. A solo consultant does not need seat management or a client-facing agency dashboard. They need one thing: a way to design a multi-step LinkedIn message sequence, set delays and conditions, and let it run while they do billable work.
SequenceForge is a drag-and-drop multi-step LinkedIn message sequence builder aimed squarely at the solo consultant running outbound without a CRM. You visually lay out steps: connection request, wait 2 days, first message, wait 3 days if no reply, follow-up, and so on. Conditional branches handle the obvious cases (replied, accepted-but-silent, ignored). No sales ops knowledge required, no seats to configure.
The MVP is intentionally narrow: a visual sequence canvas, a small library of consultant-tested step templates, safe sending limits to protect the LinkedIn account, and a simple inbox view so replies do not get lost. No CRM, no team features, no analytics dashboards beyond reply and acceptance rate.
Revenue is a flat solo subscription, likely 29 to 49 dollars per month, one seat, priced below agency tools that assume multiple seats. GTM starts where these people already ask for help: HN threads on sales stacks, YouTube LinkedIn lead-gen tutorials, and consultant communities. Growth loops come from shareable sequence templates (a consultant publishes a sequence that got them clients, others clone it and sign up) and a light referral incentive since consultants know other consultants.