Outbound Lead Finder for Bootstrapped SaaS Founders

Problem: bootstrapped SaaS founders need their first customers but cannot afford a dedicated sales team, an SDR, or the sprawling paid stack (Sales Navigator plus Apollo plus an enrichment tool plus a sequencer) that outbound normally requires. They end up doing inconsistent manual prospecting, guessing at who fits, and burning goodwill with poorly targeted cold emails.

Named product: LeadWave (working name) is an outbound lead finder built specifically for solo and small-team SaaS founders.

Solution: LeadWave identifies ideal first customers using three filters that matter for early SaaS traction: job title (the buyer or user persona), tech stack (what tools they already run, since that signals fit and switching context), and intent signals (activity that suggests they are actively looking). It then drafts and sequences the cold outreach so the founder can go from a target definition to a live, personalized email sequence without stitching together four tools.

MVP: a single workflow where a founder describes their ICP in plain terms, LeadWave returns a scored list of matching prospects with stack and title data, and generates a short multi-step email sequence the founder can review, edit, and send. No CRM, no team seats, no analytics dashboards at launch.

Revenue: self-serve monthly subscription, likely two tiers based on monthly prospect volume and number of sequences. The buyer is the founder, so pricing must sit well below the combined cost of Sales Navigator and Apollo to be an obvious swap.

GTM: reach founders where they already learn outbound, which per the brief is YouTube tutorials on lead generation, LinkedIn Sales Navigator, and Apollo. Publish comparison content and workflow walkthroughs, and position as the founder-friendly alternative to the enterprise-priced incumbents and to unfair.so.

Growth loops: founders who close early customers with LeadWave sequences become case studies; shared sequence templates and public teardown content pull in the next cohort of founders searching for the same tutorials.