Outbound Sequencer for WhatsApp Sales Teams in Latin America

Latin American B2B sales teams run their entire pipeline on WhatsApp, but they do it by hand. Reps copy and paste follow-up messages, forget who they last touched, and lose deals in the gaps between the first outreach and the fifth. Existing US-built sales automation tools assume email is the primary channel, which does not match how deals actually close in Mexico, Colombia, Brazil, and Argentina.

WhatsSequence is a multi-step WhatsApp outreach engine built specifically for Latin American SMB sales teams. A rep or manager builds a sequence: message one on day zero, a follow-up two days later, a third nudge after a week, each with conditional branching based on whether the prospect replied. The tool sends through the WhatsApp Business API, tracks replies, and syncs contact status and conversation history back into the team CRM so managers can see pipeline movement without asking reps for updates.

The MVP is narrow on purpose: connect a WhatsApp Business number, import a contact list, build a linear multi-step sequence with reply detection that auto-pauses when a prospect responds, and push activity into one CRM integration to start. No chatbot, no AI, no analytics dashboard in v1. The single job is reliable, compliant, scheduled multi-touch outreach that stops when a human should take over.

Revenue is a straightforward per-seat SaaS subscription aimed at sales teams that already pay for WhatsApp API messaging, so the willingness to pay for tooling on top is established. Go to market starts by going directly at the audience that competitor leadsales_io already validated exists, positioning on the sequencing and CRM sync workflow rather than the shared inbox angle. Growth loops come from the message footer and from managers who standardize the tool across their reps, plus referrals within tight regional sales communities where tool recommendations spread fast.