NotFair
NotFair.co is a B2B SaaS company that provides an AI-powered Google Ads management tool for small and mid-sized businesses. Customers connect their Google Ads account through Google's official OAuth API, and our AI agent analyzes campaign performance, identifies wasted ad spend, recommends optimizations, and (with customer approval) executes changes such as adjusting bids, pausing underperforming keywords, and adding negative keywords.
NotFair makes $13.4K per month in recurring revenue ($160.5K annualized), payment-verified through a connected Stripe account as of Oct 29, 2026. Founded by Tong Chen in Marketing & SEO, it ranks #197 of 570 startups IdeaWave tracks (median $5K per month). IdeaWave has tracked it daily since Sep 6, 2026, with +22.2% month-over-month growth.
Monthly revenue
- Monthly revenue
- $13.4K/mo
- $160.5K annualized
- Leaderboard position
- #197of 570
- median tracked MRR $5K
- Revenue movement
Revenue history
Every daily check of NotFair's monthly recurring revenue, Sep 6, 2026 to Oct 29, 2026. Flat stretches mean the source reported no change.
| Date | MRR | Change |
|---|---|---|
| $13.4K | +$2.4K | |
| $10.9K | −$109 | |
| $11.1K | −$99 | |
| $11.2K | −$99 | |
| $11.2K | +$136 | |
| $11.1K | −$91 | |
| $11.2K | +$198 | |
Similar startups
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Payment-verified via Stripe · source: Payment-verified feed · last checked Oct 29, 2026
The founder connected a payment provider whose API reads live charges; IdeaWave re-crawls that record every morning and stores each day's figure.
Last successful check · how IdeaWave sources revenue
Frequently asked questions
How much revenue does NotFair make?
NotFair makes about $13.4K per month ($160.5K a year) according to Payment-verified feed. IdeaWave rechecks the figure daily and last confirmed it on Oct 29, 2026, when it ranked #197 of 570 tracked startups.
Is NotFair's revenue verified?
Yes. The figure comes from a Stripe account whose API reads live charges, so it reflects actual revenue rather than a founder's claim. IdeaWave labels it "payment-verified" and never mixes it with self-reported or modeled numbers.
Who founded NotFair?
NotFair was founded by Tong Chen (@therealtongchen on X) and operates in the Marketing & SEO category. IdeaWave has tracked the company since Sep 6, 2026.
Is NotFair yours?
Claim the profile to correct the details, get a “verified by founder” mark, and embed a live badge that always shows your current figure and provenance.
