Short-Form Video Analytics for Niche Creator Agencies

Boutique social media agencies managing 10-50 creators live inside a reporting nightmare. Every creator account on TikTok and Instagram Reels has its own native analytics, exportable only as screenshots or clunky CSVs. When an agency account manager needs to build a monthly performance report for a client, they log into each account one by one, copy numbers into spreadsheets, and stitch together a deck by hand. For an agency with 30 creators, that is 30 logins and a full day of manual work per reporting cycle. This is the specific gap that CreatorPulse fills. CreatorPulse is an agency-first analytics dashboard that connects to every managed TikTok and Reels account, aggregates performance across the roster, and generates white-label PDF and web reports the agency can hand directly to clients with their own logo on them. The solution is deliberately narrow: not a scheduling tool, not a CRM, but a reporting and analytics layer built for the way agencies actually operate, which is one dashboard, many creators, recurring client deliverables. The MVP is achievable and focused: OAuth connection to TikTok and Instagram accounts, a unified metrics view (views, engagement rate, follower growth, top posts) across all connected creators, and one-click white-label report export. That is enough to replace the manual spreadsheet workflow and prove the time savings. Revenue is straightforward B2B SaaS: a per-seat or per-managed-account monthly subscription, with white-label reporting gated to higher tiers since it is the feature agencies will pay the most for. Given the target manages 10-50 creators, tiered pricing by number of connected accounts maps cleanly to agency size and grows with the customer. Go-to-market starts where these agency owners already talk shop: YouTube channels about digital agency operations and short-form content strategy, plus outbound to agencies whose creators are already visible on TikTok. The wedge message is time saved on reporting, which is a concrete, repeatable pain. Growth loops come from the white-label reports themselves. Every client who receives a polished CreatorPulse-generated report is seeing the agency's brand, but the agency is experiencing the product's value monthly, which drives retention. A secondary loop: agencies that expand their creator roster naturally increase their connected-account count, growing revenue without new sales effort. A referral incentive between agency owners in the same communities can seed further spread.