D2C supplement and wellness brands under 10 employees live and die by short-form video ads on TikTok and Reels, but producing them is a grind. A tiny team either pays an agency or freelancer per creative, wrestles with generic video tools, or ignores compliance risk around health claims. The result is slow output and ads that sound off-brand. Enter ReelClaim, an AI video ad generator built specifically for this niche. Upload product photos and paste your ingredient claims, and it outputs short-form ads tuned for wellness brand voice. The solution is narrow on purpose: instead of a general purpose ad maker like Reel, ReelClaim understands supplement categories, common claim language, and the tone wellness buyers respond to. MVP: a web app where a user uploads a few product images, enters key claims and a brand voice preset, and receives three to five vertical video variants ready to post or A/B test. Revenue is a straightforward SaaS subscription with tiers by video volume, plus a per-render credit model for overflow, mirroring how creators already think about output. GTM starts where the demand already congregates on YouTube, where creators are actively searching how to turn product images into animated video ads and how to make AI UGC ads. Publish tutorials that rank for those exact intents, seed the tool inside supplement founder communities, and offer a free-first-video hook. Growth loops: every generated ad can carry a subtle brand watermark on the free tier, winning ads get case-studied publicly, and satisfied founders refer peers inside tight-knit wellness operator circles.